Creative 360° campaign & Street marketing.
Brand activation consists of implementing actions around a brand, with the aim of making it known and marketing its products. It’s the seamless integration of all available communication means in a creative platform in order to activate consumers.
Brand activation = stimulation
1. interest / 2. trial / 3. loyalty
The expected results are an engaging action on the part of the customer, or a direct involvement such as sales. The purpose is to activate the first action and to create a contact.
What are the different activation channels?
• operational marketing: number of participants in a competition, …
• event actions: street marketing, buzz effect, …
• social networks: followers, likes, …
• direct marketing, inbound marketing, digital marketing, …
Traditional media (TV, press, radio, posters, etc.) can be used to support the launch of a brand activation campaign.
Brand activation = interaction
1. connect / 2. engage / 3. convert
New media have brought about a revolution in communication: the simplicity of interaction. Stimulate people to interact. This is a unique opportunity to offer an experience that influences the buying process.
Brand activation, which is more focused on experiences than branded products and services, is complementary to marketing.
A successful brand activation strategy will create a more immersive and impressive impression on the consumer’s mind. Bringing an experience to life is very convincing. A positive experience with the brand is the most powerful tool to activate people.
The guarantee of higher income.